RIDO - Ride sharing App

In Pakistan's bustling streets, docked phones and bumpy rides often became hurdles for drivers using conventional ride-hailing apps. Cramped interfaces, tiny buttons, and poor contrast made navigating and accepting rides a frustrating, even dangerous experience. My final year thesis project, Rido, tackled this head-on, prioritizing driver safety and efficiency through a meticulously designed interface. Rido's UI boasts larger, well-spaced buttons, easily distinguishable even without direct phone contact. Optimal color contrast cuts through glare and ensures information is clear at any angle, while a clutter-free layout minimizes distractions and fumbling. This thoughtful design empowers drivers to accept, navigate, and complete rides smoothly, even in challenging conditions, ultimately contributing to a safer and more efficient transportation ecosystem for all.

Total time to develop the app took about 3 weeks. The final prototype app was received very well by the IEEE YESIST ’12 judges and was hailed as the best project of the entire Project Showcase Event.

💡 The app backend has been shut since then as it no longer serves a purpose to keep it running. The project resources might still be available.

App Demonstration Video

Concept Pitch Deck Video